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New York Times, December 21, 21014. Valeriya Safronova, Millennials and the Age of Tumblr Activism.

“Tumblr is kind of like a gateway drug for activism,” said Philip Howard, 44, the principal investigator at the Digital Activism Research Project at the University of Washington. “Once you connect to other people who feel strongly about race or crime or gay marriage, you stay engaged on that one issue area.”

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